David Ogilvy, the Godfather of advertising, referred to positioning as "a curious verb" and essential to product development. Positioning is the backbone. It's why that idea you sketched on a napkin will matter to anyone other than you. It identifies inherent value. Without it, brands flail, messaging gets squishy, and apps seem disjointed. Once we know why something matters, we can confidently build and launch it.

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I've spent my career simplifying complexity and communicating value. Pattern recognition is a superpower. I notice what’s working, what’s missing, what’s been done, and how to bring it all together to create something uniquely right.

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My approach relies on objectivity, a nose for craft, and the desire to convert users into loyal enthusiasts. I turn best practices, research, and data into useful truths. Always wary of jargon, I aim to educate and specify, not alienate and separate.

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Most of all, I love what we do and appreciate the challenges and learnings that surface each time we set out to make something great for others.   

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ME IN 10

Curious

Conceptual

Critical thinker

Collaborative

Compassionate

Organized

Insightful

Enthusiastic

Nimble

Steadfast